Meet Soledad O’Brien and the Story Behind Her ‘I am Latino in America’ Tour

How the Tour Started

The first “I am Latino in America” tour happened at Florida International University in Miami in September 2015, just in time for Hispanic Heritage Month. Previously, O’Brien hosted the hit series “Latino in America” on CNN. The show started in 2009 while the tour launched six years later. Ingeñuity, a growth agency based in Kansas that links brands, people and backgrounds, is the driving force behind the tour. The company is headed by David Chavez and his wife Sarah. The couple also worked with O’Brien on the CNN show. O’Brien reportedly talked to Chavez about collaborating for the project.

“What we wanted to do was do what we do best, take an event and take it to the highest level in terms of red carpet, the kind of panelists that Soledad wanted, a mixture of celebrities, community leaders and experts,” said Chavez in an interview.

The tour also went to the University of Texas in the Rio Grande Valley and Occidental College in Los Angeles.


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